Cosmetics OEM · ODM · Private Label
Your brand, formulated beautifully.
Velour Beauty Lab develops, fills and finishes skincare, haircare and body care for beauty brands in 42 markets — from first brief to shelf-ready pallet.
480+
Shelf-ready formulas
◆
ISO 22716
GMP-certified campus
◆
42
Export markets
Formulation library
Four categories. Four hundred and eighty formulas.
Start from a proven base and customize texture, actives and fragrance — or brief our chemists on something the shelf has never seen.
Skincare
Serums, essences, creams, cleansers, sheet masks and SPF-ready emulsions built on 210 base formulas.
MOQ 3,000 · 25–35 days
Haircare
Sulfate-free shampoos, bond-repair masks, scalp serums and styling lines for salon and retail brands.
MOQ 3,000 · 25–35 days
Body & Bath
Body butters, oils, scrubs, cold-process soaps and hand care with fragrance built to your brief.
MOQ 5,000 · 20–30 days
Beauty Tools
Brushes, rollers, gua sha stones and applicators — tooled, assembled and packed alongside your formulas.
MOQ 2,000 · 30–40 days
The laboratory
Where gentle science meets shelf appeal.
Our Guangzhou R&D center pairs twenty-eight cosmetic chemists with a dedicated regulatory team, so every texture that delights in the jar also clears the market you sell it in.
- Stability, compatibility and PET challenge testing in-house
- Claims support with accredited third-party test institutes
- Custom texture, fragrance and active-system development
- Full INCI, PIF and CPSR documentation for EU, US and GCC
28
Chemists
96
New formulas a year
7–10 days
First sample turnaround
Engagement models
Choose how much of the journey we carry.
Indicative pricing for a 50 ml facial serum at 10,000 units, FOB Shenzhen. Every project is quoted line by line.
Private Label
From $0.42 / unit
Pick from 480 shelf-ready formulas, add your brand and packaging, launch in weeks.
- Stock formulas with existing safety dossiers
- Stock packaging from 3,000 units
- Label and carton artwork adaptation
- Production in 25–35 days
OEM Manufacturing
From $0.58 / unit
Bring your own formula or benchmark. We scale it, fill it and pack it under your quality plan.
- Technology transfer and pilot batching
- Your packaging or our sourcing network
- IQC / IPQC / OQC with batch retention
- Dedicated project manager, weekly reports
Full ODM
From $0.86 / unit
A blank page and a launch date. Concept, formula, packaging and compliance — all developed for you, owned by you.
- Custom formula developed to your brief
- Bespoke packaging and unboxing design
- Formula exclusivity agreements available
- Claims and market registration support
From brief to shipment
A calm, documented path to launch.
01
Brief & NDA
Share your concept, benchmarks and target cost under a mutual NDA. We reply with a feasibility read within 48 hours.
02
Formulation & sampling
Chemists develop and iterate lab samples — texture, scent, actives — until you sign off. First round ships in 7–10 days.
03
Compliance dossier
Stability, PET and safety assessments compiled into the PIF or registration file your market requires.
04
Pilot batch
A 200 kg pilot run validates scale-up, filling tolerances and packaging fit before any mass commitment.
05
Mass production & QC
Twelve GMP filling lines run your order with IQC, IPQC and OQC gates; each batch is retained for three years.
06
Export & delivery
Inspection reports, COAs and export documents travel with every pallet — FOB, EXW or DDP to your door.
Ingredients & claims
Clean formulas, with the paperwork to prove it.
Every ingredient is traced to its supplier lot and screened against our 1,800-entry restricted list — stricter than EU Annex II. When your marketing team writes a claim, our regulatory team hands them the evidence file.
Vegan status verified at raw-material source, with supplier certificates on file.
Fragrance allergen screening and third-party efficacy panels on every project.
Vegan formulas
Cruelty-free
Dermatologist-tested
Fragrance-free options
EU 1223/2009 ready
Reef-safe filters
Full INCI transparency
Packaging studio
Designed in-house. Sourced at scale.
Our eight-person packaging studio turns mood boards into unboxing moments — then our sourcing team prices every component across an audited supplier network of 60 mold shops and converters.
- Airless pumps, glass droppers, PCR bottles and refill systems
- Silk-screen, hot-stamping, embossing and soft-touch coating
- Rigid boxes, folding cartons and e-commerce-safe mailers
- Stock packaging line for launches from 3,000 units
One vendor from unit carton to export master — pallet specifications included with every quotation.
Quality & compliance
Audited, certified, batch-traceable.
Our 68,000 m² campus runs to ISO 22716 cosmetic GMP, holds current FDA facility registration and passes third-party audits every year. Ask for last quarter’s report — we send it with every quotation.
ISO 22716
cGMP
FDA-registered
SGS-audited
ECOCERT-ready lines
68,000 m²
GMP campus
12
Filling lines
1.2M
Units daily capacity
3 yrs
Batch sample retention
Brands we manufacture for
Founders keep our number on speed dial.
“Velour took our founder’s kitchen-table serum recipe and turned it into a stable, EU-registered formula without losing what made it special. Three restocks in the first year — their lines never missed a date.”
Maëlle Duras — Founder, Maison Dara (Paris)
“We compared five OEM partners across Asia. Velour was the only one that sent audit reports before we asked and flagged a claim we couldn’t legally make in Australia. That’s the partner you scale with.”
Harriet Kwan — CEO, Bloom & Petal (Melbourne)
Sample kit · RFQ
Start with a sample kit.
Send your brief today. Within ten days a curated kit of textures — with COAs and indicative pricing — is on your desk, anywhere in the world.
T/T · L/C accepted — FOB Shenzhen · EXW · DDP